In Store Experiences – First Floor

The first floor is the hello: piano energy, plush, and the toys you came to photograph. FAO SchwarzF keeps interactive stops rotating — a diner-style plush moment, a doll styling desk, a building table — so a weekday visit and a Saturday visit do not feel identical.

Hours are daily 10:00 AM–8:00 PM ET. Some activities need a reservation; start on Reservations or write [email protected]. Address: 350 West 43rd Street, Suite 800, New York, NY 10036.

See also the mezzanine and second floor.